Based in the beautiful rainy city of Seattle, we are passionate about solutions to make you look and feel beautiful and confident.  Second Nature offers a meticulously curated selection of the very best products of your everyday needs. We believe the best things in life get better with time.

In a world where we are overwhelmed by products made to break down, wear out or go out of style, we aim to go against that grain.

Our mission is to bring you products with depth. Products that we give time to develop into something amazing. A brand with a timeless nature.